"Creative tourism" is a development of tourism towards more experiential forms of consumption, which emphasise personal development, "tourism which offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences which are characteristic of the holiday destination where they are undertaken".
The development of creative tourism presents new challenges for both the tourist and the destination. One of the important implications of creative tourism is that the destination has to be creative in order to develop intangible cultural resources, which are characteristic of the destination (such as traditions or local skills) into creative experiences for the tourists. It is not just a question of the tourists themselves engaging in creative activities, but it should be a system of "co-production" between the tourist and the producers in the destination.
More details can be found in Prof. Hans Mommaas, presentation.
